Every since I knew what dreaming and having a future meant, I knew that I wanted to be a part of the entertainment industry. At the age of 8, I saw a gold-embossed credit which said ‘Concept: Ekta Kapoor’ while watching a TV show, and that’s when I decided that I wanted to be that person bringing ideas to life.
When I entered the industry, I got my first big reality check – no one cares who’s creating the content, except the ones who’re enacting the content. Actors get full-fledged interviews, PR visibility and all the hoopla, but nobody even stays back to read the credits for the people who made the idea turn into reality?
Over the past couple of years, a lot has been changing and I’m glad that I’ve entered the industry at a time when the revolution is happening. When I saw Juhi Chaturvedi’s single credit slate in the trailer of October, or when I saw Karan Johar talking about the writers of Takht, it gave me hope. There’s a change that’s happening. People are slowly and gradually giving the due credit to the technical crew.
But unfortunately, this credit is only visible in the pre-launch or the post-launch stage, when the PR team of a film or a show is going all out to get as much coverage as possible. For the rest of the year, they go into oblivion.
There are so many stories to tell, so many people to know and so much to celebrate.
It’s time to:
– Celebrate that PR manager who spends weeks and months making the perfect campaign that doesn’t look too pushy but makes the mark.
– Celebrate that AD who works for 20 hours, and makes the director’s vision come true.
– Celebrate the incredible people who make the BTS videos so that the audience knows what went into making a film.
Celebrate the casting directors who spend months casting the perfect team.
– Celebrate the makeup artists without whom the ones in front of the screen wouldn’t be able to sustain.
The list is long and unending, because it’s time to:
CELEBRATE THE CREATORS
Seen Behind the Scene has been a venture that I had been planning for years. But now, it’s finally time. Every week, I will try bringing to you the Faces of Bollywood that are hidden behind the scene. I’m very excited to be doing this, and I hope all of you enjoy reading it as well.
P.S: If you are passionate about writing, Bollywood and content creation and want to contribute to SBTS, please get in touch at firstname.lastname@example.org or on Twitter: @SBTS_Talks